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Vigyázz! Így elemeznek a boltokban és vesznek rá nagyobb költésre

portfolio.hu 2026-10-06 07:20:49 |

Új kutatás tárta fel, hogyan célozzák meg a kiskereskedők a leginkább költekező vásárlókat a sávos, "költs többet, spórolj többet" típusú akciókkal. A Journal of Business Research-ben megjelent tanulmány két jól elkülöníthető vásárlói csoportot azonosított: az óvatos vásárlókat, akik csak a kedvezményhez szükséges minimumot költik el, és a "gondtalan" vásárlókat, akik jelentősen túllépik a küszöbértéket. A kutatók azt is megállapították, hogy a promóciók hatékonysága nagymértékben függ a termékkategóriától: az örömszerzést szolgáló termékeknél jóval eredményesebbek, mint a megelőző jellegű cikkeknél. Az eredmények segíthetik a kereskedőket promóciós stratégiáik finomhangolásában és a személyre szabott kedvezmények célzottabb alkalmazásában.

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Vigyázz! Így elemeznek a boltokban és vesznek rá nagyobb költésre

Az oldal további hírei...

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Vigyázz! Így elemeznek a boltokban és vesznek rá nagyobb költésre

Az oldal további hírei...

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Donald Trump offered help to Russia: "we have now learned about the incident, we will help as much as we can"The United States has offered help to Russia after a Russian lab assistant died of suspected pneumonic plague, Axios ...

OTP starts the day with a riseThe day starts with small gains on the European stock exchanges and the Hungarian market as well, among the blue chips only Telekom falls this ...

Valdis Dombrovskis to the participants of Back To Europe 2026: "Hungary is facing a historic opportunity, but it must be seized."By returning to the EU mainstream, Hungary's new government has freed up significant resources that can be a catalyst for economic growth, said Valdis ...

This has not happened since the Second World War: an American major stands in front of a firing squadThe Pentagon has announced that former US Major Nidal Malik Hasan, a military doctor who shot dead 13 unarmed soldiers at the Fort Hood base in Texas ...

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MNB Vice President Zoltán Kurali talks about the introduction of the Hungarian euroMNB Vice President Zoltán Kurali will give a presentation on the euro introduction process and economic preparation at the Portfolio Back to Europe ...

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