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Vigyázz! Így elemeznek a boltokban és vesznek rá nagyobb költésre

portfolio.hu 2026-10-06 07:20:49 |

Új kutatás tárta fel, hogyan célozzák meg a kiskereskedők a leginkább költekező vásárlókat a sávos, "költs többet, spórolj többet" típusú akciókkal. A Journal of Business Research-ben megjelent tanulmány két jól elkülöníthető vásárlói csoportot azonosított: az óvatos vásárlókat, akik csak a kedvezményhez szükséges minimumot költik el, és a "gondtalan" vásárlókat, akik jelentősen túllépik a küszöbértéket. A kutatók azt is megállapították, hogy a promóciók hatékonysága nagymértékben függ a termékkategóriától: az örömszerzést szolgáló termékeknél jóval eredményesebbek, mint a megelőző jellegű cikkeknél. Az eredmények segíthetik a kereskedőket promóciós stratégiáik finomhangolásában és a személyre szabott kedvezmények célzottabb alkalmazásában.

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Vigyázz! Így elemeznek a boltokban és vesznek rá nagyobb költésre

Az oldal további hírei...

This has not happened since the Second World War: an American major stands in front of a firing squad
The Pentagon has announced that former US Major Nidal Malik Hasan, a military doctor who shot dead 13 unarmed soldiers at the Fort Hood base in Texas ...

Anita Orbán: the world is not waiting for Europe
"A delay of a few years can cause a delay of decades", Anita Orbán warned at the opening of the Portfolio Back to Europe 2026 conference. ...

MNB Vice President Zoltán Kurali talks about the introduction of the Hungarian euro
MNB Vice President Zoltán Kurali will give a presentation on the euro introduction process and economic preparation at the Portfolio Back to Europe ...

The president announced: the large-scale operation had begun, with allied support they would sweep away the rebels
The Yemeni presidential leadership announced the launch of a large-scale military operation on Monday. ...

Here is the decision: this is how the price of gasoline and diesel will develop
The domestic fuel prices did not change on Tuesday either - reports ...

The orders would come, but who will fulfill them?
For many domestic businesses, even a sudden increase in orders could cause serious problems, simply because there would not be enough suitable people ...

The mood is good on the stock exchanges - What is driving the markets today?
The mood is good on the stock markets of the world, the American stock markets closed with gains yesterday, this morning we can also see gains in ...

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Korábbi hírek Gazdaság témában...

Vigyázz! Így elemeznek a boltokban és vesznek rá nagyobb költésre

Az oldal további hírei...

This has not happened since the Second World War: an American major stands in front of a firing squadThe Pentagon has announced that former US Major Nidal Malik Hasan, a military doctor who shot dead 13 unarmed soldiers at the Fort Hood base in Texas ...

Anita Orbán: the world is not waiting for Europe"A delay of a few years can cause a delay of decades", Anita Orbán warned at the opening of the Portfolio Back to Europe 2026 conference. ...

MNB Vice President Zoltán Kurali talks about the introduction of the Hungarian euroMNB Vice President Zoltán Kurali will give a presentation on the euro introduction process and economic preparation at the Portfolio Back to Europe ...

The president announced: the large-scale operation had begun, with allied support they would sweep away the rebelsThe Yemeni presidential leadership announced the launch of a large-scale military operation on Monday. ...

Here is the decision: this is how the price of gasoline and diesel will developThe domestic fuel prices did not change on Tuesday either - reports ...

The orders would come, but who will fulfill them? For many domestic businesses, even a sudden increase in orders could cause serious problems, simply because there would not be enough suitable people ...

The mood is good on the stock exchanges - What is driving the markets today?The mood is good on the stock markets of the world, the American stock markets closed with gains yesterday, this morning we can also see gains in ...

Is this the turn? On Wednesday morning, the Central Statistical Office (KSH) will publish the inflation data for September, according to analysts, there could even be a ...

The tension in private credit funds is easing, but liquidity problems have arisen on the other side of the worldRedemption requests also fell in the third quarter of Blue Owl Capital's flagship private loan fund, which often appears in the news about the private ...

The separatists have won: is one of the world's largest countries threatened with disintegration?In the Quebec provincial election held on Monday, the separatist Parti Québécois (PQ) won, so Paul St-Pierre Plamondon will become the new prime ...

÷A legfrissebb hírek a főoldalon: kattints ide!

÷További mai Gazdasági hírek...

÷Még több portfolio.hu...

Korábbi hírek Gazdaság témában...

This has not happened since the Second World War: an American major stands in front of a firing squad
The Pentagon has announced that former US Major Nidal Malik Hasan, a military doctor who shot dead 13 unarmed soldiers at the Fort Hood base in Texas ...

Anita Orbán: the world is not waiting for Europe
"A delay of a few years can cause a delay of decades", Anita Orbán warned at the opening of the Portfolio Back to Europe 2026 conference. ...

MNB Vice President Zoltán Kurali talks about the introduction of the Hungarian euro
MNB Vice President Zoltán Kurali will give a presentation on the euro introduction process and economic preparation at the Portfolio Back to Europe ...

The president announced: the large-scale operation had begun, with allied support they would sweep away the rebels
The Yemeni presidential leadership announced the launch of a large-scale military operation on Monday. ...

Here is the decision: this is how the price of gasoline and diesel will develop
The domestic fuel prices did not change on Tuesday either - reports ...

The orders would come, but who will fulfill them?
For many domestic businesses, even a sudden increase in orders could cause serious problems, simply because there would not be enough suitable people ...

The mood is good on the stock exchanges - What is driving the markets today?
The mood is good on the stock markets of the world, the American stock markets closed with gains yesterday, this morning we can also see gains in ...

Is this the turn?
On Wednesday morning, the Central Statistical Office (KSH) will publish the inflation data for September, according to analysts, there could even be a ...

The tension in private credit funds is easing, but liquidity problems have arisen on the other side of the world
Redemption requests also fell in the third quarter of Blue Owl Capital's flagship private loan fund, which often appears in the news about the private ...

The separatists have won: is one of the world's largest countries threatened with disintegration?
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